We’re a PPC & SEO agency that specialises in travel and hospitality.
We work successfully with several travel & hospitality companies, with case studies to prove it, and in previous roles have worked on accounts such as onefinestay. We understand continually improving ROI and direct bookings is key, along with capitalising on the summer seasonal sales peak, and achieve this by going above and beyond best practice.
As a client for over two years we have supported several parts of their business. Most importantly we were tasked with increasing direct bookings and improving the ROI of their PPC campaigns.
Here is some of what we achieved;
- Over 400 new, direct customer bookings.
- Brand ROI up 90% year on year (as shown in the graph).
From quick wins to incremental gains, we’re constantly evaluating PPC & SEO performance on ROI, not CTR or impressions.
Channel Planning & Testing
Our combined approach to PPC & SEO enables us to have a holistic view of your customer journey. Based on experience in this industry, we can recommend the channels & targeting options most likely to deliver a strong ROI, and/or suggest new channels worth testing.
Automation and Custom Reports
Our intelligent application of automations reduces management time and cost, while enabling us to spend more time optimising. It also allows us to build unique, custom reports examining everything from AOV to lifetime value.
Channel & Keyword Planning
Our combined approach also enables us centralise planning and budgeting, making channel and keyword planning more effective.
Seasonality and availability are key to this planning, to ensuring you capitalise on peaks, and save spend when you’re fully booked. We regularly build automations that examine occupancy vs the dates users are searching on your website.
International & Multilingual
We regularly run campaigns across multiple markets and languages, we know how understanding each market and localising the language is key to success.
We provide standalone content marketing services that can improve PPC & SEO performance by engaging customers with unique, interesting content.
Blogs & Magazines
We can provide independently researched and creative copywriting that tells your brand story in various formats. Most common with our travel or hospitality clients are blogs or magazines.
Ad & Product Page Copywriting
Did you know decreasing ad CTR can sometimes increase CVR? Likewise, increasing bounce rate can increase CVR. This is because you don’t want every click or user, you want those that are more likely to book and this is where copywriting is most influential in travel PPC & SEO.
Understanding seasonality vs demand can help increase bookings and save unnecessary costs throughout the year. Data from onsite searches can be combined with internal availability to produce an automated live report that helps inform decisions.
Knowing when users are more likely to book enables us to push more aggressively at the right time to increase market share, while using the right channels can help increase bookings during the low season.
Similarly, we can reduce unnecessary expenditure when we know occupancy or availability is low and users less likely to book.
This tends to be the channel with the highest ROI of all online channels for travel. Combined with effective PPC & SEO at the top of the funnel, it is even more powerful.
Facebook, Instagram & Display
These platforms in particular perform well with their visual appeal. We produce creative, effective campaigns that avoid potential customer fatigue of remarketing ads.
Custom Catalogs & Ad Templates
We have produced custom catalogs in Facebook or Merchant Centre that enable more effective dynamic remarketing by showing destination/hotel groups instead of individual products. Additionally, we’ve created custom dynamic templates in AdWords to avoid our clients’ ads looking like everyone else’s.
Own Your Brand Keywords
Effective search engine optimisation will ensure your website appears first organically for all it’s brand keywords worldwide.
Similarly, effective campaign structure generating a 10/10 quality score will do the same for paid search, and monitoring competitor ads for trademark violations can stop competitors from bidding on your brand keywords
Tailor Made Travel & Hospitality PPC & SEO Agency Services
Get in contact and we can arrange a call to discuss what you are after, what we do, and see if there is a good fit. If it looks like there is, we’ll prepare a proposal where we can show you how we’ll improve your PPC & SEO’s return on investment.