The Rise of Honeycomb

Beka Ventham
Squid Games
Squid Games

Squid Game was released on Netflix on the 17th of September 2021 and hit immediate success as it gained 111 million fans. It is a terrifying survival drama series based in South Korea which was written and directed by Hwang Dong-hyuk and people can’t seem to get enough!

The series has saturated TikTok and other platforms with trends such as ‘red light, green light’ and the honeycomb challenge.

In the honeycomb challenge, contestants have to cut out the specific shape without cracking the paper-thin honeycomb or they are eliminated.

Honeycomb as a search term has skyrocketed over the last month and we wanted to have a much closer look at the rise of honeycomb, where it spiked the most, and what search terms people were searching for since squid game’s launch.


The search terms we looked at included;

Honeycomb squid game
How to make honeycomb
Honeycomb recipe



Looking specifically at the last 30 days we identified the highest level of interest in each term by region.

Honeycomb Squid Game

  1. Lebanon
  2. Israel
  3. Finland
  4. Czechia
  5. Greece


  1. Brunel
  2. Trinidad & Tobago
  3. Jamaica
  4. Qatar
  5. Iraq

How to Make Honeycomb

  1. New Zealand
  2. Denmark
  3. Sweden
  4. United Kingdom
  5. Australia

Honeycomb Recipe

  1. Australia
  2. Ireland
  3. South Africa
  4. United Kingdom
  5. Sweden

Squid game has hit number 1 in over 90 countries so it’s no surprise that these trends have become so popular.


TikTok appears to be the platform for the fans of squid game with billions of views. Users are creating videos attempting the honeycomb challenge in their own homes.

Digital Uncut found that #SquidGame has 44.9 billion views. #honeycomb has 1.1 billion views, #honeycombchallenge has 71.1 million views and there are113.3 million views on #squidgamechallenge.


Over on Instagram, the posts aren’t in the billions but certainly in the millions with #squidgame tagged in 1,022,812 posts.

#squidgamechallenge has 8,550 posts and the popular #redlightgreenlight is sitting at 43,401 posts.


The honeycomb challenge has taken the world by storm, flooding the globe with content creators replicating this precision-work challenge. The only question now is, what trends will we see coming from season 2 of squid game?