SEO can be a real slog
It can often take a long time to start seeing tangible results from your SEO efforts. This can mean spending a lot of time and money without getting much back in return. And worse still, those increases in traffic don’t always mean increases in revenue.
So let’s get scientific
That’s why it’s so important to take a scientific, data-driven approach to SEO. By focusing on the keywords most likely to generate revenue, you’ll start seeing results sooner and get a much better ROI.
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Keyword research is the cornerstone of any effective SEO strategy. By uncovering what your customers are searching for, we’re able to identify short-tail and long-tail keywords that will deliver the highest-quality, revenue-generating traffic.
We also cast our eye on your competitors, figuring out their strategy and tactics and using them to guide yours. Everything is captured in a central document to provide clear oversight and collaboration across your SEO and PPC campaigns.
Before we start tinkering, we carefully audit your current website for any underlying technical SEO issues. This includes your site’s architecture, content, configuration, UX, and internal links. You get a detailed document outlining our findings and recommendations, prioritising anything that will have a real impact on your target keyword positions.
Whether you need instant implementation from our devs, or simply need us to plug into your existing dev team, we can provide automated checks, manual reviews, and ongoing practical advice on improving your technical SEO.
Armed with your target keywords, we fill any content gaps with well-researched, high-quality content. This not only helps you rank higher, but also fosters stronger relationships with your future customers.
Our ongoing content marketing gives you a consistent pipeline of authoritative and engaging resources you can use to reach your target audience and build brand awareness. After all, if you want to rank #1 for a keyword, you have to beat the content that’s currently winning.
Your SEO and content is never finished. That’s why we’re always testing and tweaking to guarantee the best possible results. It’s why we pull in data from your CRM to see how your SEO strategy is actually impacting your sales.
To make sure you’re always in the loop, we use Data Studio to create a fully-customisable dashboard that pulls in data from Google Analytics, Search Console, keyword.com, and your CRM. You’ll get a complete overview of how your SEO is working.
This is where we get to know you, your startup, and exactly what you need in terms of SEO. As part of that discovery process, we’ll do some initial research and provide you with an audit that includes some early strategic suggestions and defines the scope of our work together.
Once we’ve agreed on the initial scope of work, we’ll all get together for an onboarding call where we discuss your needs in more detail and take an even deeper dive into your startup. At that point we’ll make tweaks to your SEO strategy so everyone is aligned.
Before we make any changes, we’ll analyse your website and analytics to learn how SEO is working or not working for you already. Then we’ll start implementing any technical work and begin to create the content you need for your marketing efforts.
Now that your SEO content is up and running and the technical issues have been fixed, we’ll keep you in the loop through our automated Data Studio reports. We’ll be keeping a close eye on your results, analysing them, and optimising to make sure you rank as high as possible. We’ll also start trying different digital PR campaigns to generate backlinks.
As your SEO goes from strength to strength and you start seeing growth, chances are there’ll be even more content campaigns to run and keywords to target. At this point we can discuss how we might continue to work together and help scale your startup.