We’re an SEO agency that specialises in travel.
We work successfully with several travel & hospitality companies, with case studies to prove it, and in previous roles have worked on accounts such as onefinestay. We understand continually improving ROI and direct bookings is key, along with capitalising on the summer seasonal sales peak, and achieve this by going above and beyond best practice.
This is where we get to know you, your startup, and exactly what you need. As part of that discovery process, we’ll do some initial research and provide you with an audit that includes some early strategic suggestions and defines the scope of our work together.
Once we’ve agreed on the initial scope of work, we’ll all get together for an onboarding call where we discuss your needs in more detail and take an even deeper dive into your startup. At that point we’ll make tweaks to your strategy and marketing plan so everyone is aligned.
Before we run any new campaigns, we’ll analyse your previous campaign data to learn what’s been working or not working for you already. Then we’ll create any assets needed before setting up the campaigns and handling any reporting and tracking, automating wherever possible. After that it’s all systems go.
Now that your campaigns are up and running, we’ll keep you in the loop through our automated data studio reports. We’ll also be keeping a close eye on your results, analysing them, experimenting with different ideas, and optimising your campaigns to give you the best possible ROI.
As your marketing goes from strength to strength and you start seeing growth, chances are there’ll be even more campaigns to run and ideas to put into action. At this point we can discuss how we might continue to work together and help scale your startup.
From quick wins to incremental gains, we’re constantly evaluating SEO performance on an ROI basis, not only keyword positions or organic sessions.
If they’re not known already, we’ll recommend and target the keywords most likely to increase sales. Or we can assist you with a PPC testing process to identify your most valuable keywords.
Automation and Custom Reports
Our intelligent application of automations reduces management time and cost, while enabling us to spend more time generating results. We can produce custom, automated reports that demonstrate how our SEO work is generating sales, examining everything from AOV to lifetime value.
We’ll ensure your website appears first organically for all it’s brand keywords worldwide, above the OTAs, and use copy to increase direct bookings.
Seasonality and availability are key to SEO, to ensure you capitalise on peaks and save spend when you’re fully booked. We regularly build automations that examine occupancy vs the dates users are searching for on the website.
We create and promote content as part of our SEO service as it speeds up SEO performance.
Engaging copy helps convert organic traffic into sales. Driving more traffic to your website won’t grow your business unless the website engages customers with unique, interesting content.
Blogs & Magazines
We can provide independently researched and creative copywriting that tells your brand story in various formats. Most common with our ecommerce clients are blogs or magazines.
International & Multilingual
We also do SEO across multiple markets and languages, and this can help with season we know how understanding each market and localising the language is key to success.