We’re an SEO agency that specialises in hotels.
We work successfully with several travel & hospitality companies, with case studies to prove it, and in previous roles have worked on accounts such as onefinestay. We understand continually improving ROI and direct bookings is key, along with capitalising on the summer seasonal sales peak, and achieve this by going above and beyond best practice.
Our Travel and Hospitality Clients
South Point Suites
Increasing the % of direct bookings is a challenge for most hotels, and in particular South Point Suites who only opened their doors in early 2018.
We immediately ensured they appeared organically and paid for their brand search terms before optimising their website and PPC campaigns for "bermondsey" keywords. Further conversion rate optimisation, and matching occupancy to search dates enabled us to further improve ROI.
As you can see, their PPC transactions have consistently increased (excluding over Winter), and Organic have too. Direct reservations now make close to 20% of overall bookingsSee All Case Studies
From quick wins to incremental gains, we’re constantly evaluating SEO performance on an ROI basis, not only keyword positions or organic sessions.
If they’re not known already, we’ll recommend and target the keywords most likely to increase sales. Or we can assist you with a PPC testing process to identify your most valuable keywords.
Automation and Custom Reports
Our intelligent application of automations reduces management time and cost, while enabling us to spend more time generating results. We can produce custom, automated reports that demonstrate how our SEO work is generating sales, examining everything from AOV to lifetime value.
We’ll ensure your website appears first organically for all it’s brand keywords worldwide, above the OTAs, and use copy to increase direct bookings.
Seasonality and availability are key to SEO, to ensure you capitalise on peaks and save spend when you’re fully booked. We regularly build automations that examine occupancy vs the dates users are searching for on the website.
We create and promote content as part of our SEO service as it speeds up SEO performance.
Engaging copy helps convert organic traffic into sales. Driving more traffic to your website won’t grow your business unless the website engages customers with unique, interesting content.
Blogs & Magazines
We can provide independently researched and creative copywriting that tells your brand story in various formats. Most common with our ecommerce clients are blogs or magazines.
International & Multilingual
We also do SEO across multiple markets and languages, and this can help with season we know how understanding each market and localising the language is key to success.
Tailor Made Hotel SEO Agency Services
Get in contact and we can arrange a call to discuss what you are after, what we do, and see if there is a good fit. If it looks like there is, we’ll prepare a proposal where we can show you how we’ll improve your SEO’s return on investment.