B2B SEO can take time
Depending on your starting position, it can take a while before you see any results from your SEO efforts. This can mean spending a lot of time and money without getting much back in return. And worse still, increases in traffic don’t always mean increases in revenue.
So let’s get scientific
That’s why it’s so important to take a scientific, data-driven approach to SEO. By focusing on the keywords most likely to generate qualified inbound leads, you’ll start seeing clear commercial results sooner and get a much better ROI.
Our B2B SEO agency service
From strategy right through technical, content and link building, we’ll be there to make sure SEO drives qualified inbound leads as quickly as possible.
B2B SEO Strategy
Keyword research is the cornerstone of any effective SEO strategy. By uncovering what your customers are searching for, we’re able to identify short-tail and long-tail keywords that will deliver the highest-quality, qualified lead generating traffic.
We also cast our eye on your competitors, figuring out their strategy and tactics and using them to guide yours. Everything is captured in a central document to provide clear oversight and collaboration.
Before we start tinkering, we carefully audit your current website for any underlying technical SEO issues. This includes your site’s architecture, content, configuration, UX, and internal links. You get a detailed document outlining our findings and recommendations, prioritising anything that will have a real impact on your target keyword positions.
Whether you need instant implementation from our devs, or simply need us to plug into your existing dev team, we can provide automated checks, manual reviews, and ongoing practical advice on improving your technical SEO.
B2B SEO Content
Armed with your target keywords, we fill any content gaps with well-researched, high-quality content. This not only helps you rank higher, but also makes it more likely traffic will turn into qualified leads.
Our ongoing content marketing gives you a consistent pipeline of authoritative and engaging resources you can use to reach your target audience and build brand awareness.
We’ll research who ranks highly for your target keywords to understand what they have. After all, if you want to rank #1 for a keyword, you have to beat the content that’s currently winning.
High-quality backlinks are an essential piece of the SEO puzzle. As part of our SEO work, we deliver digital PR campaigns, tapping into the world’s largest database of journalists and influencers, Cision, to ensure as many backlinks and eyeballs as possible.
We have significant experience with B2B digital PR, taking niche topics and making them attractive to top tier publications. Getting featured in sites like Wikipedia, the Independent, the New Scientist and Business Insider.
Digital PR can take time but it’s more than worth it when it delivers links with household name publications like those, that money can’t buy. It’s far more effective as a long-term SEO strategy.
Optimising to qualified leads
Your SEO and content is never finished. That’s why we’re always testing and tweaking to guarantee the best possible results. It’s why we pull in data from your CRM to see how your SEO strategy is actually impacting your qualified inbound leads.
To make sure you’re always in the loop, we use Data Studio to create a fully-customisable dashboard that pulls in data from Google Analytics, Search Console, keyword.com, and your CRM. You’ll get a complete overview of how your SEO is working.
Here’s how it works for B2B SEO
This is where we get to know you, your startup, and exactly what you need in terms of SEO. As part of that discovery process, we’ll do some initial research and provide you with an audit that includes some early strategic suggestions and defines the scope of our work together.
Once we’ve agreed on the initial scope of work, we’ll all get together for an onboarding call where we discuss your needs in more detail and take an even deeper dive into your startup. At that point we’ll make tweaks to your SEO strategy so everyone is aligned.
Before we make any changes, we’ll analyse your website and analytics to learn how SEO is working or not working for you already. Then we’ll start implementing any technical work and begin to create the content you need for your marketing efforts.
Now that your SEO content is up and running and the technical issues have been fixed, we’ll keep you in the loop through our automated Data Studio reports. We’ll be keeping a close eye on your results, analysing them, and optimising to make sure you rank as high as possible. We’ll also start trying different digital PR campaigns to generate backlinks.
As your SEO goes from strength to strength and you start seeing growth, chances are there’ll be even more content campaigns to run and keywords to target. At this point we can discuss how we might continue to work together and help scale your startup.
See our B2B SEO in Action
B2B SEO Agency FAQs
B2B SEO is the name given to search engine optimisation strategies designed for business-to-business (B2B) companies. This form of SEO targets businesses as customers, and is tailored to the specific goals of B2B brands.
B2B SEO differs from B2C SEO in a number of ways. The keyword targeting used in B2B SEO strategies tends to pinpoint the particular search terms which are commonly used by decision makers in B2B companies. Content too is designed to appeal to these decision makers, and will include articles, videos and tutorials that have been made with these specific professionals in mind.
SEO is an integral part of any good B2B marketing campaign. SEO aims to ensure that brands can easily be found on popular search engines, and that product pages appear at the top of Google searches for all relevant terms. This drives web traffic and improves brand awareness and visibility, so it’s a vital part of all B2B marketing strategies.
B2B SEO strategies vary from industry to industry, and should always be designed and created with a company’s specific target markets in mind. While the same strategy won’t work for every industry, a tailored, data-driven SEO campaign will always improve the results of a B2B company.
Yes, B2B SEO strategies drive qualified leads and sales. By improving the rankings of the search terms most commonly used by decision makers, these strategies put a brand’s products in front of the people that really matter. This inevitably results in considerable improvements in both qualified leads and sales.
SEO isn’t just for B2C companies. It’s also highly effective for B2B ecommerce brands. B2B SEO strategies are a key driving force behind hugely impressive results for companies across a wide range of industries. Typically, B2B SEO strategies lead to dramatic improvements in brand awareness, as well as significant increases in qualified leads and sales.
Yes. Content marketing and SEO go hand in hand, so all good B2B SEO will include a focus on content. By creating targeted and informative content, B2B companies can maximise the potential of their SEO strategies, and establish themselves as a leading name in their industry. SEO-friendly content helps to improve the rankings of important pages, while also promoting a trustworthy and knowledgeable reputation amongst B2B customers.