B2B SEO can take time
Depending on your starting position, it can take a while before you see any results from your SEO efforts. This can mean spending a lot of time and money without getting much back in return. And worse still, increases in traffic don’t always mean increases in revenue.
So let’s get scientific
That’s why it’s so important to take a scientific, data-driven approach to SEO. By focusing on the keywords most likely to generate qualified inbound leads, you’ll start seeing clear commercial results sooner and get a much better ROI.
Our B2B SEO agency service
From strategy right through technical, content and link building, we’ll be there to make sure SEO drives qualified inbound leads as quickly as possible.
Qualified Lead Focused
From quick wins to incremental gains, we’re constantly evaluating SEO performance on qualified lead basis, not only keyword positions or organic sessions.
If they’re not known already, we’ll recommend and target the keywords most likely to increase qualified leads. Or we can assist you with a PPC testing process to identify your most valuable keywords.
Automation and Custom Reports
Our intelligent application of automations reduces management time and cost, while enabling us to spend more time generating results. We can produce custom, automated reports that demonstrate how our SEO work is generating qualified leads.
We create and promote content as part of our SEO service as it speeds up SEO performance.
Engaging copy helps convert organic traffic. Driving more traffic to your website won’t grow your business unless the website engages customers with unique, interesting content.
Blogs & Whitepapers
We can provide independently researched and creative copywriting that positions your brand as an industry leader in various formats. Most common with our B2B clients are blogs or whitepapers.
This is where we get to know you, your startup, and exactly what you need in terms of SEO. As part of that discovery process, we’ll do some initial research and provide you with an audit that includes some early strategic suggestions and defines the scope of our work together.
Once we’ve agreed on the initial scope of work, we’ll all get together for an onboarding call where we discuss your needs in more detail and take an even deeper dive into your startup. At that point we’ll make tweaks to your SEO strategy so everyone is aligned.
Before we make any changes, we’ll analyse your website and analytics to learn how SEO is working or not working for you already. Then we’ll start implementing any technical work and begin to create the content you need for your marketing efforts.
Now that your SEO content is up and running and the technical issues have been fixed, we’ll keep you in the loop through our automated Data Studio reports. We’ll be keeping a close eye on your results, analysing them, and optimising to make sure you rank as high as possible. We’ll also start trying different digital PR campaigns to generate backlinks.
As your SEO goes from strength to strength and you start seeing growth, chances are there’ll be even more content campaigns to run and keywords to target. At this point we can discuss how we might continue to work together and help scale your startup.
B2B SEO is the name given to search engine optimisation strategies designed for business-to-business (B2B) companies. This form of SEO targets businesses as customers, and is tailored to the specific goals of B2B brands.
B2B SEO differs from B2C SEO in a number of ways. The keyword targeting used in B2B SEO strategies tends to pinpoint the particular search terms which are commonly used by decision makers in B2B companies. Content too is designed to appeal to these decision makers, and will include articles, videos and tutorials that have been made with these specific professionals in mind.
SEO is an integral part of any good B2B marketing campaign. SEO aims to ensure that brands can easily be found on popular search engines, and that product pages appear at the top of Google searches for all relevant terms. This drives web traffic and improves brand awareness and visibility, so it’s a vital part of all B2B marketing strategies.
B2B SEO strategies vary from industry to industry, and should always be designed and created with a company’s specific target markets in mind. While the same strategy won’t work for every industry, a tailored, data-driven SEO campaign will always improve the results of a B2B company.
Yes, B2B SEO strategies drive qualified leads and sales. By improving the rankings of the search terms most commonly used by decision makers, these strategies put a brand’s products in front of the people that really matter. This inevitably results in considerable improvements in both qualified leads and sales.
SEO isn’t just for B2C companies. It’s also highly effective for B2B ecommerce brands. B2B SEO strategies are a key driving force behind hugely impressive results for companies across a wide range of industries. Typically, B2B SEO strategies lead to dramatic improvements in brand awareness, as well as significant increases in qualified leads and sales.
Yes. Content marketing and SEO go hand in hand, so all good B2B SEO will include a focus on content. By creating targeted and informative content, B2B companies can maximise the potential of their SEO strategies, and establish themselves as a leading name in their industry. SEO-friendly content helps to improve the rankings of important pages, while also promoting a trustworthy and knowledgeable reputation amongst B2B customers.