Learn all you need to know to break into the Japanese market in this guide to advertising and marketing in Japan.
Understanding demographics is key to finding success in Japan, so this guide begins with an overview of the nation and its purchasing power. We’ll reveal how to stand out from your competitors in this complex market, and how to make full use of seasonal trends to get your products noticed.
In Japan, marketing tends to be well received. But a thorough understanding of the country’s unique culture and heritage is of course essential. We’ll take you through several recent success stories, showcasing a number of western brands that have achieved great things in the country, with the help of expertly designed and perfectly targeted campaigns.
Download our guide to find out everything you need to know about Japanese advertising and marketing.