We’re a digital agency that specialises in transport and logistics scaleup brands.
We work successfully with several transport & logistics scaleup brands, with case studies to prove it. We understand continually improving ROI is key, along with capitalising on the Nov/Dec seasonal sales peak, and achieve this by going above and beyond best practice.
Our Transport and Logistics Clients
When we started working with hiyacar in February 2019 their PPC & SEO campaigns weren't generating enough booking requests, nor at an acceptable CPA. They struggled to optimise these channels to drive growth.
Through improved strategy based on analysis of past performance we cut wastage in their digital spend, and then re-built their search & social campaigns to industry best practice.
In 5 months, their Google CPA has fallen 85% and their total number of monthly booking requests increased 686% (from 14 to 110). There's still more to do and this will likely improve further with time.See All Case Studies
Keyword & Channel Planning
Our combined approach also enables us centralise planning and budgeting, making keyword and channel planning more effective.
Seasonality & Stock
Seasonality and stock are key to this planning, to ensuring you capitalise on peaks, and save spend when stock is low. We have even built automated scripts that pause ads when stock gets too low.
International & Multilingual
We regularly run campaigns across multiple markets and languages, we know how understanding each market and localising the language is key to success.
Creative & Copy
We’ll write all the copy needed and co-ordinate with our graphic design partners to produce outstanding ads that improve PPC performance.
Sometimes decreasing click through rates can increase conversion rates, and likewise, increasing bounce rate can increase CVR. This is because you don’t want every click, you want those that are more likely to be qualified.
While we use our transport experience for creating optimal copy & creative we continually test to further increase conversion rates and generate learnings about what messaging works across different audiences.
Account Based Marketing
From quick wins to incremental gains, we’re constantly evaluating PPC performance on ROI, not CTR or impressions.
Channel Planning & Testing
We recommend the channels & targeting options most likely to deliver a strong ROI, and/or suggest new channels worth testing.
Automation and Custom Reports
Our intelligent application of automations reduces management time and cost, while enabling us to spend more time optimising. It also allows us to build unique, custom reports examining everything from AOV to lifetime value.
This tends to be the channel with the highest ROI of all online channels for ecommerce. Combined with effective PPC at the top of the funnel, it is even more powerful.
Facebook, Instagram & Display
These platforms in particular perform well through their visual appeal. We produce creative, effective campaigns that avoid the usual customer fatigue of remarketing ads.
Custom Catalogs & Ad Templates
We have produced custom catalogs in Facebook or Merchant Centre that enable more effective dynamic remarketing by showing product groups instead of individual products. Additionally, we’ve created custom dynamic templates in AdWords to avoid our clients’ ads looking like everyone elses.
Tailor Made Transport PPC Agency Services
Get in contact and let us know what you’re trying to achieve. If we think we can help you grow, we’ll prepare a proposal where we can show you how we’ll improve your PPC’s return on investment.