We’re a PPC agency that specialises in hotels.
We work successfully with several travel & hospitality companies, with case studies to prove it, and in previous roles have worked on accounts such as onefinestay. We understand continually improving ROI and direct bookings is key, along with capitalising on the summer seasonal sales peak, and achieve this by going above and beyond best practice.
South Point Suites
Increasing the % of direct bookings is a challenge for most hotels, and in particular South Point Suites who only opened their doors in early 2018.
We immediately ensured they appeared organically and paid for their brand search terms before optimising their website and PPC campaigns for "bermondsey" keywords. Further conversion rate optimisation, and matching occupancy to search dates enabled us to further improve ROI.
As you can see, their PPC transactions have consistently increased (excluding over Winter), and Organic have too. Direct reservations now make close to 20% of overall bookingsSee All Case Studies
From quick wins to incremental gains, we’re constantly evaluating PPC & SEO performance on ROI, not CTR or impressions.
Channel Planning & Testing
Our combined approach to PPC & SEO enables us to have a holistic view of your customer journey. Based on experience in this industry, we can recommend the channels & targeting options most likely to deliver a strong ROI, and/or suggest new channels worth testing.
Automation and Custom Reports
Our intelligent application of automations reduces management time and cost, while enabling us to spend more time optimising. It also allows us to build unique, custom reports examining everything from AOV to lifetime value.
Channel & Keyword Planning
Our combined approach also enables us centralise planning and budgeting, making channel and keyword planning more effective.
Seasonality and availability are key to this planning, to ensuring you capitalise on peaks, and save spend when you’re fully booked. We regularly build automations that examine occupancy vs the dates users are searching on your website.
International & Multilingual
We regularly run campaigns across multiple markets and languages, we know how understanding each market and localising the language is key to success.
Creative & Copy
We’ll write all the copy needed and co-ordinate with our graphic design partners to produce outstanding ads that improve PPC performance.
Sometimes decreasing click through rates can increase conversion rates, and likewise, increasing bounce rate can increase CVR. This is because you don’t want every click, you want those that are more likely to be qualified.
While we use our hotel experience for creating optimal copy & creative we continually test to further increase conversion rates and generate learnings about what messaging works across different audiences.
Understanding seasonality vs demand can help increase bookings and save unnecessary costs throughout the year. Data from onsite searches can be combined with internal availability to produce an automated live report that helps inform decisions.
Knowing when users are more likely to book enables us to push more aggressively at the right time to increase market share, while using the right channels can help increase bookings during the low season.
Similarly, we can reduce unnecessary expenditure when we know occupancy or availability is low and users less likely to book.
This tends to be the channel with the highest ROI of all online channels for travel. Combined with effective PPC at the top of the funnel, it is even more powerful.
Facebook, Instagram & Display
These platforms in particular perform well with their visual appeal. We produce creative, effective campaigns that avoid potential customer fatigue of remarketing ads.
Custom Catalogs & Ad Templates
We have produced custom catalogs in Facebook or Merchant Centre that enable more effective dynamic remarketing by showing destination/hotel groups instead of individual products. Additionally, we’ve created custom dynamic templates in AdWords to avoid our clients’ ads looking like everyone else’s.
We’ll ensure your website appears first for all its brand keywords worldwide, and our campaign structure will generate a 10/10 quality score ensuring this is done as cheap as possible. We’ll also monitor competitor ads for trademark violations, submitting them to stop them from using the copy in your brand keywords
Tailor Made Hotel PPC Agency Services
Get in contact and we can arrange a call to discuss what you are after, what we do, and see if there is a good fit. If it looks like there is, we’ll prepare a proposal where we can show you how we’ll improve your PPC’s return on investment.