A challenger PPC agency for challenger brands.
We’ll ensure your PPC spend is as effective as possible by combining the right strategy with expert execution. With experience managing accounts such as onefinestay or Ralph Lauren and Tommy Hilfiger, you can rest assured we know how to do this.
As a client for over two years we have supported several parts of their business. Most importantly we were tasked with increasing direct bookings and improving the ROI of their PPC campaigns.
Here is some of what we achieved;
- Over 400 new, direct customer bookings.
- Brand ROI up 90% year on year (as shown in the graph).
Getting your strategy right sets us up for success. If you’re new to PPC working on this will be essential, and we can also help adjust PPC strategies if they haven’t been working for you.
Channel Planning & Testing
Based on a solid understanding of your target market, we’ll recommend what channels & targeting options across Search and Paid Social will most likely deliver commercial results. If these are new, we always suggest test budgets to prove results and potential before committing further.
Understanding your competitors and their PPC strategy gives a good indication of what direction your strategy will need to take, or if they’re doing a bad job of it, what direction it shouldn’t take!
Our intelligent application of automations can reduce management time and cost for you.
Custom AdWords Scripts
From scripts that pause ads when hotel occupancy gets too high to scripts that adjust bids based on currency fluctuations, we can build custom scripts to improve our efficiency, and likewise the return on your campaigns.
Supermetrics, Zapier and Slack
We use Supermetrics, Zapier and Slack to build automations across platforms, including on paid social. A couple of our favourites are notifications when; account performance changes or when there’s a statistically significant ad test winner.
The most well oiled and optimised ad campaigns will always perform better if they have creative that grabs attention and makes people remember. With PPC, this comes in three areas;
While optimising for quality score is important, most PPC agencies aren’t creative in how they approach this, or aware that decreasing CTR can sometimes increase CVR. This is because you don’t want every click, you want clicks that are more likely to convert and this is where copywriting is most influential in pay-per-click advertising.
Dynamic or animated ads convert better than static ads in both display and paid social campaigns. High quality designs that are in line with your brand are key to standing out in cluttered platform. We can work with you and our design partners to produce outstanding creative.
Landing Page Design/Development
The often neglected second half of PPC is the user experience on the website. It’s crucial on all platforms, especially with AdWords where it’ll affect your CPC, as an outstanding landing page experience is what truly turns clicks into conversions. As with creative design, we can work closely with you and our partners to produce landing page experiences that drive commercial results.
International & Multilingual
We have clients across the world and regularly run campaigns across multiple markets, we know how understanding each market is key to success when running international PPC campaigns.
Similarly, we’re capable of setting up and managing campaigns in all Western European languages. We can take care of ensuring all copy is carefully translated and localised, and that the campaigns are managed as effectively as any English campaign.
Effective, industry-leading, campaign setup is often expected by clients and not delivered by PPC agencies. We go beyond this with proactive management aiming to continuously improve the ROI through rigorous testing and a effective combination of automation and human input.
Using Supermetrics with Google Sheets, Data Studio and Slides, we produce reports customised to your needs that are updated and available 24/7. Typically we produce weekly reports, and monthly presentations, however this is customisable too.
ROI & Qualified Lead Analysis
Understanding where, when and how your customers or qualified leads convert is key to improving ROI over time, and we proactively analyse and share learnings on this. With leads, we understand the difference between a lead and a qualified lead, working with clients and integrating with their CRMs to understand where, when and how they converted.
Tailor Made PPC Agency Services
Get in contact and we can arrange a call to discuss what you are after, what we do, and see if there is a good fit. If it looks like there is, we’ll prepare a proposal where we can show you how we’ll improve your PPC’s return on investment.