Google has launched an updated design for its Hotel Search experience, see below.
The modern design includes features we previously only saw on Online Travel Agents. It shows Google’s continued ambition to grow in the travel industry while potentially making them more effective competition to OTAs, it has the potential to take more of their traffic away.
For hotels, it means ensuring your Google My Business listing is optimised and attractive is now more important than ever, particularly for getting bookings from new customers.
This is because the hotel search experience continues to only appear for generic “hotels in london” searches, rather than brand search terms where hotels tend to compete against OTAs for existing customer, or lower-funnel bookings.