What Is Technical SEO?

Technical SEO refers to website and server optimisation processes that allow search engine spiders/algorithms to crawl, index, and interpret your site effectively. 

Basically, it’s any technical process targeted at improving your search visibility. It’s not just about content creation or promotion. Instead, it optimises your site’s entire infrastructure. 

This makes it a broad aspect of SEO, covering practices like XML sitemaps, JavaScript indexing, mobile optimisation, keyword research, data markup, and more. 

Of all the many technical SEO practices, a few stand out as crucial to achieving your goals. 

Some basic Technical SEO practices include:

SSL and HTTPS

Since 2014, Google has given preference to secure HTTPS websites. As a result, it’s commonplace for a website to have a secure HTTPS protection. 

For this reason, you must install an SSL certificate on your website, although virtually every savvy website builder will do this by default. 

Robots.txt Optimisation

Robots.txt is a root directory file that restricts the pages on your website that search engines can crawl and index for optimisation. It’s a plain text file format, is easy-to-read, and seldom requires any changes. 

Just make sure there are no wrongful blockings that may stop the Googlebot or search engine from crawling your website properly.   

Make sure you also have an SEO-friendly URL structure. Create a XML sitemap for search engines to better understand your site while crawling it. Finally, always make your website responsive to all users – smartphone, tablet, and desktop. 

Technical SEO is in constant flux as search engines get smarter by the minute. You need to stay informed an2d also prioritise your technical SEO to avoid wasting resources. 

Check out some of our posts on technical SEO below.