What Is SEO Copywriting?
As you may already know, SEO (Search Engine Optimisation) involves tactics that help your website to rank as high up as possible on search engines. However, SEO copywriting is all about taking rich keywords and phrases in your niche and crafting them into a masterpiece of content.
SEO copywriting is an art and science. It requires some technical SEO knowledge and writing skill to weave keywords into articles that are easy-to-read and not keyword-stuffed.
An SEO copywriter has to be skilled enough to serve two masters – your target audience and, of course, Google, or your preferred search engine.
The primary goal of SEO copywriting is to convert traffic into leads or sales. In other words, the content is targeted at making readers take a call-to-action.
So, unlike traditional content writing that only aims to generate traffic to your website, its goal is to turn traffic into sales. This traffic isn’t always organic, but can also be from social media, paid ads, and so on.
In summary, this form of SEO writing generates traffic as well as leading to more conversion.