What Is Local SEO?

Local SEO is a search engine optimisation strategy that pushes your site’s visibility in your area. 

If you own a small business, shop, or need to have people visiting your office, you need to target your locality. After all, targeting the entire internet will slow down your results on SERPs, and cause you to miss out on potential leads and customers – this is why local SEO is so useful. 

These days, businesses that have a physical location see significant and easy success with Local SEO. However, those with no physical location may have to create tons of locally-targeted content in their niche because, as with traditional SEO, the content remains king. 

Regardless of this, there are various local SEO strategies that can help you optimise your website if you want to target it for a geographical area. Some examples include inbound links, social media, Google My Business, citations, and more. Additionally, local SEO has also flourished with offline tactics like a print brochure, billboard, or word-of-mouth. 

All in all, local SEO includes several practices that boost online visibility to your local audience.