What Is A Good Domain Authority?

First off, domain authority (DA) is a ranking score that speculates how well a site will rank on the search engine results pages (SERPs). Domain authority score is graded on a scale of 100, with higher scores meaning a greater chance to rank on the SERPs. 

To grade sites, over 40 different factors, including linking root domains, age, and total number of links, are weaved into a DA score. 

The DA score can be used as guidance during strategy by comparing competitor websites or tracking your site’s strength over a period. 

A popular misconception is that Google developed DA. In reality, it’s a brainchild of digital marketing giants, Moz. That said, domain authority is not a ranking factor on Google SERPs. It’s only an idea of a website’s strength. 

Determining a Good Domain Score

In general, sites with an enormous number of high-quality external links, like Wikipedia and Encyclopedia, usually sit at the very top of the domain authority scale. However, small websites with fewer inbound links have a much lower DA score. New websites always start with a DA score of 1. 

But here’s the thing: 

DA  score is a predictor of your site’s ranking ability, but having the highest possible score shouldn’t be your goal. 

Instead, make comparisons with the DA scores of your direct competitors. The top website in your niche may only have a DA score of forty-two. Scoring a number close to that would be a “good” domain score, and your goal should be to do better.