Our Digital PR Agency Service
From ideation, to content creation and campaign delivery, we’ll enhance your online presence to drive growth as quickly as possible.
Here’s how it works
This is where we get to know you, your startup, and exactly what you need. As part of that discovery process, we’ll do some initial research and provide you with an audit that includes some early strategic suggestions and defines the scope of our work together.
Once we’ve agreed on the initial scope of work, we’ll all get together for an onboarding call where we discuss your needs in more detail and take an even deeper dive into your startup. At that point we’ll make tweaks to your strategy and marketing plan so everyone is aligned.
Before we run any new campaigns, we’ll analyse your previous campaign data to learn what’s been working or not working for you already. Then we’ll create any assets needed before setting up the campaigns and handling any reporting and tracking, automating wherever possible. After that it’s all systems go.
Now that your campaigns are up and running, we’ll keep you in the loop through our automated data studio reports. We’ll also be keeping a close eye on your results, analysing them, experimenting with different ideas, and optimising your campaigns to give you the best possible ROI.
As your marketing goes from strength to strength and you start seeing growth, chances are there’ll be even more campaigns to run and ideas to put into action. At this point we can discuss how we might continue to work together and help scale your startup.
Your long-term goals drive your bespoke strategy. From press outreach to full content campaigns, the Digital PR work is strategically crafted to have the biggest long-term impact in the shortest time frame.
Get your brand recognised with unique campaign ideas that are designed to reflect your established brand identity, whilst staying on trend with current events to maximise interest. By monitoring news updates and journalist requests fuel the development of a campaign that will resonate with audiences and consequently build-up your brand’s digital presence.
Facilitate lasting growth with a campaign driven by the combination of strong SEO knowledge and digital marketing strategies for far reaching effects. Effectively utilise SEO tactics to take advantage of key search term trends and maximise coverage on what people are already searching for on the Internet, whilst also leveraging the opportunity to strengthen weaker landing pages and increase overall site traffic.
From ideation through to creation. Using the resources available at your brand’s disposal to craft content that generates widespread interest from high-quality outlets.
Receive a strong campaign idea and a strategy focused on your brand. Thorough research is carried out to ensure content is authoritative as well as compelling. The data you provide is elevated to find a unique angle and support a compelling story.
Captivating content is created to support all of your campaigns. As well as ensuring all written content is in keeping with your brand’s established voice, we also leverage our knowledge of SEO to ensure the content is tailor-made to rank highly and gain maximum coverage.
Successful campaigns don’t only rely on interesting content, they also have to be seen by the right audience for your business. Through specifically targeted outreach your brand will form valuable connections that will contribute to your growth.
Trade Publications & Local Outlets
It is critical for your brand to gain recognition within your specific trade. Get support in escalating brand awareness by benefiting from publications within your trade to generate industry-specific knowledge of your brand. Target specific locations and gain localised coverage of campaigns to support broader local SEO goals.
Media & Press Relations
Enhance online presence to dominate in a competitive space using our established relationships with journalists and influencers to achieve effective mentions for your brand online and backlinks to your website.
Digital PR is a key SEO and link building strategy. Effective and unique campaigns will be created and promoted to gain quality backlinks to your website, not only helping you to rank highly for your organic keywords but also laying the foundation for sustained future growth.
Use tangible success metrics to show measurable performance. Get insights into potential gaps and areas to build upon to further your growth.
You want to see results which is why clear and measurable goals are utilised and prioritised for your business. By measuring things such as organic traffic, ranking positions or other agreed upon KPIs there is accountability to achieve your core goals and any evolving targets.
You will always be kept in the loop. Using tools such as Supermetrics alongside Data Studio, custom reports will be tailored to your needs. By updating reports regularly and sharing them, you will have full visibility of the progress being made and ensure a united approach to the same long-term goals.