Creating content that is relevant for your ideal customer is critical for your business to position competitively in the marketplace. Stimulating interest in your expertise whilst crafting engaging and informative content will build relationships, increase retention and establish customer loyalty.
Content Marketing Agency Service
Strategy, tone, language, intent, awareness, copywriting and ongoing reporting are combined to ensure your business benefits from content marketing in all the right ways.
This is where we get to know you, your startup, and exactly what you need. As part of that discovery process, we’ll do some initial research and provide you with an audit that includes some early strategic suggestions and defines the scope of our work together.
Once we’ve agreed on the initial scope of work, we’ll all get together for an onboarding call where we discuss your needs in more detail and take an even deeper dive into your startup. At that point we’ll make tweaks to your strategy and marketing plan so everyone is aligned.
Before we run any new campaigns, we’ll analyse your previous campaign data to learn what’s been working or not working for you already. Then we’ll create any assets needed before setting up the campaigns and handling any reporting and tracking, automating wherever possible. After that it’s all systems go.
Now that your campaigns are up and running, we’ll keep you in the loop through our automated data studio reports. We’ll also be keeping a close eye on your results, analysing them, experimenting with different ideas, and optimising your campaigns to give you the best possible ROI.
As your marketing goes from strength to strength and you start seeing growth, chances are there’ll be even more campaigns to run and ideas to put into action. At this point we can discuss how we might continue to work together and help scale your startup.
Bespoke templates to understand your brand and your target audience allow strategy development to be focused on building authentic relationships with your ideal customers.
Customer Centric Awareness
Human focused content creation to engage with your audience in a relevant way. This includes tracking customer behaviour across your website, offering solutions and growing a comprehensive content platform that your customers find incredibly valuable.
Are you speaking to your customers in the right way? Do they know they have a problem? Are they aware of the solution? Provide the right information, at the right time in the right amount by understanding what conversations your prospects are having.
Content for SEO includes identifying gaps and producing high-quality and natural content that your site will need to rank highly for your target keywords. Our expertise in creating outstanding content generates high ranking success for your website and builds relationships with your future customers.
Long term satisfaction and ongoing brand loyalty are the goal with meaningful interactions cultivated with content that cares.
Generate leads that are full of motivation and intent! Attract a clearly defined audience with strategic lead magnets, relevant content and exciting subscription options.
Get the tools you need to nurture your customer from the moment they sign up to well past a sale. Facilitate open communication and build trust for active customer engagement that fuels loyalty.
Show your prospects a better version of themselves with copywriting that is well researched, tested and offer multiple opportunities for learning. Position your brand in a way that is emotionally and logically aligned with your customer for increased customer action.
Manage your online presence and grow trust with blogs that offer solutions and eradicate customer pains. Position yourself as the leading expert with a thoroughly planned out blog strategy and copy that appeals to the customers you want.
Engage with your list in a personalised and strategic way. Highlight offers, nurture with resources, follow up post sale, onboard or welcome. Effective email marketing will enhance your customer experience and improve retention across the board.
Brand messaging can make or break your established startup. Speaking to the traffic you attract in the right way decides whether they become customers or bounce off. Expert guidance for reviewing, optimizing and developing your website copywriting will grow your business further.
Content campaigns that generate measurable results for your business.
Email Marketing Campaigns
Send more logic focused emails that educate your audience. Get the strategy to develop campaigns that get high engagement and conversions with insights that develop your offerings continuously.
Your market is saturated with content. Pull ahead of your competitors with content ideas that are consistent with your brand, answer your customer questions and offer new opportunities for interacting with your audience.
Sales are important but customers matter more. Create content that considers more than the business name but the living breathing souls behind it. Appeal to them with actionable tips, guaranteed solutions and relevant content that improves their lives.
Ongoing tracking of content performance which is used to drive constant improvement. Learn more about what your audience is looking for with in depth analytics reports and behaviour tracking. Exceed industry standards with email marketing by following engagement, open rates and click through numbers.
Acquisition costs more than retention and customer advocates offer your business the highest form of praise with their referrals. Use content marketing to retain customers, upsell, cross sell and increase customer loyalty.