Sweet Inn

Sweet Inn combines the accommodation and amenities of a 5-star hotel with beautifully designed apartments, situated in amazing cities across the world

As with most accommodation providers, Sweet Inn seeks to drive direct bookings at a lower cost than the Online Travel Agents (OTAs) charge, which is typically ~20% of revenue.


We suggested improving brand ads on Google, and combing Facebook remarketing, to encourage more direct bookings:

  1. Brand campaigns were rebuilt to ensure lowest CPCs, with ad copy to persuade users to book direct
  2. Remarketing ads were launched to remind users of benefits of booking directly

To ensure that spend was targeting a highly qualified audience, we did not bid on all brand keywords, and only to specific website users.


This led to Google Ads return on investment increasing 105% YoY

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Get in contact and let us know what you’re trying to achieve. If we think we can help you grow, we’ll prepare a proposal to show you how we can drive your growth.