Sweet Inn combines the accommodation and amenities of a 5-star hotel with beautifully designed apartments, situated in amazing cities across the world
As with most accommodation providers, Sweet Inn seeks to drive direct bookings at a lower cost than the Online Travel Agents (OTAs) charge, which is typically ~20% of revenue.
We suggested improving brand ads on Google, and combing Facebook remarketing, to encourage more direct bookings:
- Brand campaigns were rebuilt to ensure lowest CPCs, with ad copy to persuade users to book direct
- Remarketing ads were launched to remind users of benefits of booking directly
To ensure that spend was targeting a highly qualified audience, we did not bid on all brand keywords, and only to specific website users.
This led to Google Ads return on investment increasing 105% YoY
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