N Family Club was formed as a solution for busy parents who are trying to balance work, family life, well being, responsibilities, child development and their own development too. The ethos behind N Family is to put parents and children first in everything that they do.
N Family Club started in London and now has nine locations in the city as well as in the home counties and the west midlands.
Before N Family Club started to accelerate their growth they wanted to establish an organic presence for generic terms and they were planning to have ads managed targeting both parents and future employees alongside their ambitious plans to grow the business.
Strategy
The strategy we suggested was put in place to improve the quality of inbound enquiries from parents and employees across all locations. We also created a way to track enquiries in Pipedrive for overall efficiency.
Establishing SEO and PPC strategies that were location focused were critical to N Family club’s rapid expansion.
We created a repeatable process that could be applied to each new location to ensure that the specific nursery was in a position to rank for target location keywords. This included keyword research, content optimisation, technical SEO implementation and ongoing monitoring through extensive reporting.
The Results
N Family Club has expanded into 18 locations and now ranks for 4,700 organic keywords included location specific keywords reaching position 1 such as;
‘Nursery west hampstead’
‘Nursery brixton’
‘Nursery in twickenham’
Organic traffic increased by 74% from January 2019 to December 2021 with an average annual increase of 40,934 sessions per year.
There has been an investment increase in PPC of 4X as well.
Request a Proposal
Get in contact and let us know what you’re trying to achieve. If we think we can help you grow, we’ll prepare a proposal to show you how we can drive your growth.