We re-assessed all their priority keywords for their different business units, and structured content to improve their visibility, alongside managing the merging of several acquired companies’ websites into their own.
Alongside this we developed a lead tracking system in Marketo. This enabled us to identify where all inbound leads originated from, both for PPC & SEO, and feed this back into our SEO optimisation so we could ensure the traffic increase turns into qualified inbound leads.
Organic traffic has increased by >60% MoM, from ~8,000 organic sessions a month to over ~13,000
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