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Increasing Qualified Website Enquiries
Discover how the Eskimoz team helped JustBoilers.com build an effective organic search presence and increase their qualified website enquiries.
The Client
JustBoilers.com, now JustServicesGroup.com, are specialists in boiler repair and installations, who have since expanded their model to provide installation, repairs and servicing for a range of household services.
The Challenge
When JustBoilers.com came to the Eskimoz team, they were struggling to get any SEO traction at all, with little visibility on competitive search terms or brand awareness keywords. Compounding the issue, their website and landing pages were poorly optimised for SEO.
They were also looking for a strategy that would allow them to improve the conversion rate of website visits.
Our Solution
With little existing SEO traction, we had to start from scratch with building an effective SEO strategy. We began by rebuilding the JustBoilers.com website in WordPress – which is more SEO-friendly, assisting them with improving the design of their landing pages. We implemented a tool called Responselq, which assists with converting website visitors into phone calls, improving the conversion rate of their website traffic.
As boiler installs were more profitable for them, we concentrated our efforts on these search terms, as these are the keywords that would drive significant new business. Through careful persistence, we were able to attain position 1 for “boiler installation London”, and increase visibility for many other pages. Our SEO strategy also saw them attain visibility for other important search terms, as well as keywords for every location in London and many brand awareness terms designed to drive significant traffic to the website, such as “how to depressurise a boiler”.
When JustBoilers.com rebranded to JustServicesGroup, the Eskimoz team were enlisted to ensure a successful domain migration without a keyword positions drop. Through our meticulous planning and ensuring pages were effectively replicated and redirected to the new website, we in fact achieved a slight increase in keyword positions.
After 2 years Results
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1st
place on target keywords
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1,063%
organic traffic increase
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16,000
keywords with visibility
Our Results
Our robust SEO strategy has seen significant increases to website traffic for the JustServicesGroup, as well as an effective SEO strategy that has dramatically increased their visibility on many competitive terms, with key results including:
- 1st place on target keywords
- 1,063% increase in organic traffic
- 16,000 keywords with visibility
Client success stories
Learn how GuestReady successfully increased its organic traffic internationally in various markets by partnering with our expert teams.
Find out how Petit Bateau teamed up with our experts to increase the share of SEO of traffic as well as its associated revenue.
Our Commitment
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Expertise
Since 2010, we have worked with over 2000 clients across 90 countries.
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Passion
We are a team of passionate, industry-focused individuals who are committed to your success.
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Performance
We’re committed to implementing a data-driven strategy, making a real impact on your bottom line by providing avenues for growth.
