INTURN, based in New York, is a startup disrupting the way retailers buy and sell off-price inventory. In August 2017 they approached us to drive high value B2B leads to their platform.
While their service is new and no one is searching specifically for it yet, the ‘off price’ space as a whole is big in the US. Our strategy was to dominate ‘off price’ keywords from both an SEO and a PPC point of view in both the US and the UK.
We were able to track several high-value qualified leads to their platform from our PPC campaigns.
With a content and backlink led SEO approach, including engaging with influencers in their niche, they are now in position 1 for their target keyword “off price” in both the UK and US, and organic traffic is up 37%.
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