hiyacar – a case study
The Challenge: When we started working with hiyacar in February 2019 their PPC & SEO campaigns weren’t generating enough booking requests, nor at an acceptable CPA. They struggled to optimise these channels to drive growth.
Our Solution: Through improved strategy based on analysis of past performance we cut wastage in their digital spend, and then re-built their search & social campaigns to industry best practice.
The Results: In 5 months, their Google CPA has fallen 85% and their total number of monthly booking requests increased 686% (from 14 to 110). There’s still more to do and this will likely improve further with time.
The Challenge: INTURN, based in New York, is a startup disrupting the way retailers buy and sell off-price inventory. In August 2017 they approached us to drive high value B2B leads to their platform.
Our Solution: While their service is new and no one is searching specifically for it yet, the ‘off price’ space as a whole is big in the US. Our strategy was to dominate ‘off price’ keywords from both an SEO and a PPC point of view in both the US and the UK.
The Results: We were able to track several high-value qualified leads to their platform from our PPC campaigns.
With a content and backlink led SEO approach, including engaging with influencers in their niche, they are now in position 1 for their target keyword “off price” in both the UK and US, and organic traffic is up 37%.
Gophr – a case study
The Challenge: Gophr are a courier service based in London and when they became a client in November 2016, they did not appear in Google anywhere organically other than for their own brand name and their PPC campaigns were under performing.
Our Solution: We rebuilt their AdWords account using industry best practice, expanded the keywords they targeted and optimised bids over time. Using data from Google Analytics on which keywords had the highest ROI we optimised their website for them and started backlink building.
The Results: Year on year AdWords revenue is up 49%, and by July 2017, they reached position 2 for “courier london” and are now in the top 2 positions for many other keywords. As a result, organic search revenue is up 185% compared to last year.
The Challenge: Weengs approached us in October 2017 as they wanted to grow by generating qualified inbound leads.
Our Solution: We launched co-ordinated PPC & SEO campaigns, focusing on range of product/value keywords and testing core messaging across their different audiences.
The Results: The campaigns generated consistent qualified leads within their target CPA, and we delivered key learnings around messaging for different audiences.
The Challenge: The online tutor space has strong SEO competition, particularly around keywords such as “maths tutor” and “english tutor”. In March 2017 Tutorfair wanted an agency to help them with high quality backlink building in order to improve positions for these keywords.
Our Solution: We have been consistently building a wide variety of high quality links to their site, and creating content to launch backlink building campaigns. One notable link is from quizlet.com with a Domain Authority score of 82.
The Results: Their main target keyword “maths tutor” is now in position 2 and all their target keywords are in the top 3 positions. Combined with their blog posts, organic traffic is up 23% year on year as a result.
South Point Suites
The Challenge: Increasing the % of direct bookings is a challenge for most hotels, and in particular South Point Suites who only opened their doors in early 2018.
Our Solution: We immediately ensured they appeared organically and paid for their brand search terms before optimising their website and PPC campaigns for “bermondsey” keywords. Further conversion rate optimisation, and matching occupancy to search dates enabled us to further improve ROI.
The Results: As you can see, their PPC transactions have consistently increased (excluding over Winter), and Organic have too. Direct reservations now make close to 20% of overall bookings
The Challenge: Sweet Inn provide luxury vacation rentals across Europe, and their main challenge has always been increasing direct bookings over online travel agents. When we started working with them in July 2016, they had almost given up on generic AdWords campaigns and were solely bidding on their brand keywords.
Our Solution: We built a live dashboard that compared their occupancy against the dates users were searching on their website to identify when to run generic campaigns worldwide and in multiple languages. Additionally we re-launched their brand campaigns where they faced strong competition from Online Travel Agents.
- Quality score of 10/10 on all brand keywords
- Position 1 worldwide with 99.9% impression share
- Transactions increased by 50%
- ROI up 90% year on year
The Challenge: When we started working with TheGivingMachine in July 2015 their website had no presence in Google except for their brand name. Additionally, there is no one searching directly for their main service; an online charity cashback affiliate.
Our Solution: We identified a relevant and high search volume keyword, “fundraising ideas” as their first target. With the idea that those interested in fundraising ideas will also be interested in their main service.
The Results: After producing the content, and on site technical fixes, their site is now ranking in position 1 for “fundraising ideas” and organic traffic is up 81% YoY.
The content is also ranking highly for other terms such as;
- “how to raise money for charity” – #1
- “ways to fundraise” – #2