INTURN, based in New York, is a startup disrupting the way retailers buy and sell off-price inventory. In August 2017 they approached us to drive high value B2B leads to their platform.
While their service is new and no one is searching specifically for it yet, the ‘off price’ space as a whole is big in the US. Our strategy was to dominate ‘off price’ keywords from both an SEO and a PPC point of view in both the US and the UK.
We were able to track several high-value qualified leads to their platform from our AdWords campaigns.
With a content and backlink led SEO approach, including engaging with influencers in their niche, they are now in position 7 for their target keyword “off price” and this continues to climb.
The online tutor space has strong SEO competition, particularly around keywords such as “maths tutor” and “english tutor”. In March 2017 Tutorfair wanted an agency to help them with high quality backlink building in order to improve positions for these keywords.
We have been consistently building a wide variety of high quality links to their site, and creating content to launch backlink building campaigns. One notable link is from quizlet.com which has a Domain Authority score of 82.
Their main target keyword “maths tutor” is now in position 2 and all their target keywords are in the top 5 positions. Combined with their blog posts, organic traffic is up 20% year on year as a result.
Sweet Inn provide luxury vacation rentals across Europe, and their main challenge has always been increasing direct bookings over online travel agents. When we started working with them in July 2016, they had almost given up on generic AdWords campaigns and were solely bidding on their brand keywords.
We built a live dashboard that compared their occupancy against the dates users were searching on their website to identify when to run generic campaigns worldwide and in multiple languages. Additionally we re-launched their brand campaigns where they faced strong competition from Online Travel Agents.
In February 2018, we also designed and built landing pages and campaigns to support their B2B activities.
- Example pages: apartments.sweetinn.com & franchise.sweetinn.com
- AdWords, Facebook and LinkedIn campaigns continue to drive qualified leads
- Quality score of 10/10 on all brand keywords
- Position 1 worldwide with 99.9% impression share
- Transactions increased by 50%
- ROI up 190% year on year
When we started working with TheGivingMachine in July 2015 their website had no presence in Google except for their brand name. Additionally, there is no one searching directly for their main service; an online charity cashback affiliate.
We identified a relevant and high search volume keyword, “fundraising ideas” as their first target. With the idea that those interested in fundraising ideas will also be interested in their main service.
After producing the content, and on site technical fixes, their site is now ranking in position 1 for “fundraising ideas” and organic traffic is up 200%.
The content is also ranking highly for other terms such as;
- “how to raise money for charity” – #1
- “ways to fundraise” – #2
Gophr are a courier service based in London and when they became a client in November 2016, they did not appear in Google anywhere organically other than for their own brand name and their PPC campaigns were under performing.
We rebuilt their AdWords account using industry best practice, expanded the keywords they targeted and optimised bids over time. Using data from Google Analytics on which keywords had the highest ROI we optimised their website for them and started backlink building.
Year on year AdWords revenue is up 49%, and by July 2017, they reached position 2 for “courier london” and are now in the top 3 positions for many other keywords. As a result, organic search revenue is up 180% compared to last year.