Sweet Inn: Multilingual PPC
In July 2016 we launched worldwide generic AdWords campaigns in multiple languages, increasing direct reservations and leads.
- Languages; English, French, Spanish, Italian, Russian, Hebrew
In March 2017, we re-launched their AdWords brand campaigns where they face strong competition from Online Travel Agents.
- Reached a quality score of 10/10 on all brand keywords
- Improved position to 1 worldwide and 99.9% impression share
- Transactions increased by 50%
In February 2018, we designed and built landing pages and campaigns to support their B2B activities.
- Example pages: apartments.sweetinn.com & franchise.sweetinn.com
- AdWords, Facebook and LinkedIn campaigns continue to drive qualified leads
“It has been easy and natural to work successfully with you [Digital Uncut]. That’s pretty rare !” Jonathan Debache, Head of Digital Marketing at Sweet Inn
A client since November 2016, we have managed their SEO, AdWords and Facebook campaigns.
Having rebuilt their AdWords account, transactions are up 78% and revenue up 49% – Jan ’17 to ’18.
Using our learnings from managing their AdWords account, we targeted their SEO towards highly converting keywords.
On the right you can see how their organic position for the keyword “courier london” has improved over time as a result of our SEO work. They reached position 2 by July 2017.
Other keywords they are now in the top 3 positions for;
- london courier
- courier service london
- bike courier london
- same day courier london
- van courier london
- delivery service london
- quick courier
“You are clearly well informed about the space you operate in and I think you guys are also very honest which is great. ” Seb Robert, Founder of Gophr
TheGivingMachine: SEO & AdWords
We started working with TheGivingMachine in July 2015. Prior to that their website had no presence on Google except for the brand name. We identified a relevant and high search volume keyword, “fundraising ideas” as their first target.
After producing the content, and on site technical fixes, their site is now ranking in position 1 for “fundraising ideas”.
The content is also ranking highly for other terms such as;
- “how to raise money for charity” – #1
- “ways to fundraise” – #2
This is generating substantial new website traffic, givers and importantly, revenue!
“Apart from his [Sam’s] solid technical strengths, he brings a sound strategic approach combined with the ability to be self managing and slot right into a distributed team. Our digital marketing activities and performance have benefitted which means, we support other causes even more effectively. Fellow team members enjoy working with Sam and have found him extremely talented and supportive so how could I not recommend him :)” Richard Morris, Founder of TheGivingMachine
Having worked with Tutorfair since March 2017, their main target keyword “maths tutor” now in position 2 and all target keywords are now on page 1.
Combined with their blog posts, organic traffic is up 100% year on year as a result.
We have been consistently building high quality links to their site, and creating content worth linking to.
One notable link is from quizlet.com/press which has a Domain Authority score of 82!
INTURN: SEO & PPC
We have been working with INTURN, who are based in New York, since September 2017.
Our strategy for them is to dominate search engines for “off price” keywords in both the US & UK.
AdWords campaigns are tracking both qualified buyers & sellers to their platform. This has given our strategy credibility and so we have continued to push their SEO on these terms too.
With a content and backlink led approach, they are now in position 10 for their target keyword “off price retail” and this continues to climb.
We have also engaged with key influencers from the off price sector to promote their content, and get links!