We’re a PPC & SEO agency that specialises in B2B and technology companies.
We work successfully with several B2B companies, including PwC, and have case studies to prove our effectiveness. We understand increasing qualified inbound leads is key, and we achieve this by going above and beyond best practice.
INTURN, based in New York, is a startup disrupting the way retailers buy and sell off-price inventory. In August 2017 they approached us to drive high value B2B leads to their platform.
While their service is new and no one is searching specifically for it yet, the ‘off price’ space as a whole is big in the US. Our strategy was to dominate ‘off price’ keywords from both an SEO and a PPC point of view in both the US and the UK.
We were able to track several high-value qualified leads to their platform from our AdWords campaigns.
With a content and backlink led SEO approach, including engaging with influencers in their niche, they are now in position 7 for their target keyword “off price” and this continues to climb.See All Case Studies
Qualified Lead Focused
From quick wins to incremental gains, we’re constantly evaluating PPC & SEO performance on cost per qualified lead (CPQL), not CTR or impressions.
Channel Planning & Testing
Our combined approach to PPC & SEO enables us to have a holistic view of your customer journey. We can recommend the channels & targeting options most likely to deliver a strong CPQL, and/or suggest new channels worth testing. Reaching specific business targets can be difficult when the three biggest channels (AdWords, Facebook & Amazon) are geared towards consumer advertising. LinkedIn is a B2B favourite, however targeting options across all may be worthwhile testing.
Automation and Custom Reports
Our intelligent application of automations reduces management time and cost, while enabling us to spend more time optimising. It also allows us to build unique, custom reports to improve optimisation over time.
We provide content marketing services that improve PPC & SEO performance by engaging customers with unique, interesting content.
Blogs & Whitepapers
We can provide independently researched and creative copywriting that position your brand as an industry leader, in various formats. Most common with our B2B clients are blogs or whitepapers.
Ad & Product Page Copywriting
Did you know decreasing ad CTR can sometimes increase CVR? Likewise, increasing bounce rate can increase CVR. This is because you don’t want every click or user, you want those that are more likely to be qualified and this is where copywriting is most influential in B2B PPC & SEO.
Account Based Marketing
We target companies & individuals you want to work with through Search, Display, LinkedIn and Facebook account based marketing.
Facebook & LinkedIn
Using account or individual lists, we run engaging and captivating campaigns to get your content in front of your target audience.
Search and Display
With the same lists, we can target users as they search for your service or browse the internet.
With longer sales cycles, remarketing is crucial for maintaining and increasing interest from your target audience.
Facebook, Instagram & Display
We produce creative, effective campaigns that avoid the potential customer fatigue of remarketing ads and target users appropriately during their journey to enquiry.
Custom Catalogs & Ad Templates
Our custom dynamic remarketing enables more effective remarketing by showing product/service groups instead of individual items. Additionally, custom dynamic templates for display ads avoid your ads looking like everyone else’s.
Tailor Made B2B PPC & SEO Agency Services
Get in contact and we can arrange a call to discuss what you are after, what we do, and see if there is a good fit. If it looks like there is, we’ll prepare a proposal where we can show you how we’ll improve your PPC & SEO’s return on investment.